If you ask women who wear cosmetics to pick their one absolute makeup must have chances are at least half of them would answer mascara. Would you?
Mascara dates all the way back to approximately 4000 BC when Ancient Egyptians lined their eyes, covered their lashes, and coated their eyebrows with a mixture of kohl, water, dung and honey. They used bone and ivory to apply the kohl mixture. The eyes were considered to be the windows to the soul so they used it to ward off evil spirits and bad energy. Men and women alike wore mascara.
Mascara was used throughout the centuries (women experimented with their own mascara concoctions at home) but it wasn’t until 1917 that the first mascara was born. The founder of Maybelline, Eugene Rimmel, created and marketed a formula that was made of petroleum and black coal dust. Luckily for us, mascara and cosmetics as a whole have come a very long way in the past 94 years.
These days there are tons of options, and the world of green and natural mascara is constantly expanding. One of the best natural mascaras I have found and used is from a company called Honeybee Gardens. Their Truly Natural Mascara is truly amazing.
Honeybee Gardens was started in 2005 and they never test on animals, package their products in recyclable materials, and use the highest quality natural and organic ingredients they can. They strive to, "Create pure, all-natural bath and body care products made from only the finest organic ingredients, offer them at a reasonable price, and treat every customer like a friend."
I love their mascara. It doesn’t clump, flake, or irritate my eyes. It’s extremely lightweight which is a must have for me. I’ve noticed that some natural mascaras feel heavy, thick and uncomfortable on my lashes but this one keeps them looking and feeling soft and weightless.
This mascara makes my eyelashes look longer, more voluminous and separated. I don’t ever have a problem with my curl not holding so I can’t attest to curl hold-ability. It is not waterproof, but that makes me happy because I’m not a fan of waterproof mascara formulations. It is water-resistant and safe for contact wearers. I find that it doesn’t smudge throughout the day or travel. The brush is a pretty standard brush with regular bristles, but the formula is incredible.
The price could not get any better. It’s only $10.99, which is comparable to drugstore mascara prices. It comes in 3 different shades – black magic, espresso (black/brown), and chocolate truffle (brown). This 100% natural mascara is fantastic and you can find it online by clicking here.
Honeybee Gardens has so generously allowed to give my lovely readers the chance to win their very own Truly Natural Mascara in their choice of color.
(US entries only, please.) Mandatory entry – Leave a comment telling me which color you would like if you won.
Extra entries (Leave a separate comment for each task you chose to complete): -Leave a comment telling me what your 1 makeup must have is (example: mascara, foundation, lip gloss, etc. You can be as specific or as general as you would like).
-Leave a comment telling me what you look for in a mascara.
-(+2) Like my Facebook page http://www.facebook.com/BeautifulBasicsBlog
-Post a comment on my Facebook page ^ telling me your favorite beauty trend is
-Like Honeybee Gardens on Facebook http://www.facebook.com/pages/Honeybee-Gardens-Inc/176899300237
-Visit http://www.honeybeegardens.com and tell me which other product(s) interests you besides the mascara.
-Share this giveaway on Facebook or Twitter
This giveaway will run until Halloween at Noon PST. The winner will be chosen using random.org and will be announced on the Beautiful Basics Facebook page.
(FTC: The company so generously provided this mascara to me for review consideration, and gave me the opportunity to have a giveaway. I am not being compensated to write this review. All thoughts and opinions, as always, are my own and honest.)
I would love to win the Black Magic mascara.